What’s your E-mail address?
E-mail marketing is a powerful tool that allows you to keep in touch with customers, drive repeat business and reinforce a brand. But it’s more than simply typing up a quick letter. There’s technique, best practice guidelines, regulatory compliance, look, feel and other aspects that go into sending a successful, well-received e-mail.
Your sites could collect e-mail addresses through a web form and your community partners then can e-mail them (making sure to use a good e-mail marketing software like Vertical Response to comply with e-mail privacy regulations.)
At any rate, no matter how you manage it collecting e-mail addresses is a great way to build loyalty.
Speaking of which, use the links on the left navigation to sign up for the contest e-mail lists.
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